SEO NAME
Branding

ROCCO
IANNONE

Rocco Iannone is a young Italian fashion designer which—despite the growing superficiality of the fashion industry—presents himself with a highly genuine approach. In his research and experimental handcraft-based method, together with a constant interaction between opponents, Rocco Iannone brings back the genuine soul to the haute-couture brand culture.

The project develops his brand identity: vivid geometries are put together with a neoclassical typeface; iridescent materials, metallic films together with distinctive papers are coming together to break the usual perception, crafting a system that represents Rocco Iannone’s polyhedral being.